The word quixotic comes from the hero of the 17th-century Spanish novel The Ingenious Gentleman Don Quixote of La Mancha (by Miguel de Cervantes). After having read too many chivalric romances Alonso Quixano decides that he is a knight errant, Don Quixote. Unfortunately, this new career is a few centuries out-of-touch from his contemporaries. Yet, despite the farcical misadventures from this premise, many readers come to prefer the world of Don Quixote than a world without him.
Why talk about Don Quixote in the About Section?
Don Quixote’s story is the independent bookshop of the 21st century; in the face of intangible e-books at impossibly low costs, massive online retailers, and an apparent decline in reading, the possibility of a bookshop is a bleak idea. But the bookshop is a romantic notion people keep coming back to, and it perseveres.